Psyched Wellness Hires Del Mahabadi as Digital Marketing Consultant to Drive AME-1 Product Launch
Toronto, Ontario--(Newsfile Corp. - December 14, 2021) - Psyched Wellness Ltd. (CSE: PSYC) (OTCQB: PSYCF) (FSE: 5U9) (the "Company" or "Psyched") a life sciences company focused on the production and distribution of artisanal functional and psychedelic mushrooms, is pleased to announce that it has hired Del Mahabadi as Digital Marketing Consultant to drive the launch of the Company's AME-1 products to market next year.
Ms. Mahabadi is a highly successful marketer and leader with a long track record of helping organizations effectively develop and execute marketing strategies, enabling growth. Her specialties lie in using digital marketing to raise a company's public profile, increase consumer engagement and develop powerful and profitable ways to further connect with consumers. She has led several creative digital marketing strategies over a variety of industries, including cosmetics, government, and arts and culture.
Ms. Mahabadi holds a Bachelor of Science degree from Ryerson University, a Postgraduate Degree in Communications and Digital Marketing, and a Diploma in Data Science. In addition, she runs a nonprofit organization, supported by Google for Nonprofits, the Federal Government of Canada, and Factor Canada. In 2021, Del was a finalist for the Arts and Cultural Leadership award of the Ontario Arts Council.
Psyched Wellness Chief Commercial Officer, Matthew Singh, commented, "Del joining our team is an integral step as we transition to a CPG entity and bring our AME-1 products to market. She has a wealth of experience creating brands that disrupt the status-quo and then evolve to become household names. Del has facilitated the growth of tincture-based products, like Deciem, and we are eager to learn from her knowledge and experience. We are also excited to launch our new website, product pre-sales, and evolved brand strategy, in the coming weeks."
Ms. Mahabadi added, "Psyched Wellness is driving innovation in the psychedelic mushrooms industry with the aim of developing products that can help with stress relief, relaxation and restful sleeping. I am delighted to join the Psyched Wellness team at such a pivotal time of growth, and look forward to bringing about change with the launch of our AME-1 products next year."