Toronto, Ontario, Feb 1, 2022 – Psyched Wellness Ltd. (CSE:PSYC, OTCQB:PSYCF, FRANKFURT:5U9) (the “Company” or “Psyched”) a life sciences company focused on the production and distribution of artisanal functional and psychedelic mushrooms, is pleased to announce that the Company has successfully launched its new logo, branding, and website.
This is a major milestone for the only publicly traded company focusing on the Amanita Muscaria (AM) mushroom, as the Company prepares to launch its industry-first tincture product in the front half of 2022.
The refreshed branding draws more attention to the iconic red-and-white AM fungi that is easily the most recognizable image of a psychedelic mushroom in popular culture. By displaying the Amanita so prominently, Psyched Wellness is staking its claim as the clear industry leader relating to the study, education, and commercialization of safe to use AM products via their proprietary mushroom extract, AME-1.
Psyched’s new website demonstrates the Company’s consideration and homage to the history of the mushroom, while incorporating modern information, aesthetics, and eCommerce capabilities for ease of use by consumers. The logo and website were developed with the support and guidance of external agencies, DACs Marketing and Spark Advocacy.
The Company’s AM tincture will be available over the counter, without a prescription, and is described as having “soothing and calming effects”. Psyched plans to release pre-sale information and product visuals in late February.
Jeffrey Stevens, Chief Executive Officer of Psyched Wellness, said, “We have been working hard to prepare for the industry-first launch of our tincture to the consumer-packaged goods market, which we are excited to share with consumers. Our Amanita Muscaria tincture is naturally derived and can aid stress relief, relaxation, and restful sleep. Now that the groundwork for the product launch is nearing completion, we can turn our attention to the Company’s next phase, which is to generate sustainable and growing revenue going forward."
Neither the Canadian Securities Exchange nor its Regulation Services Provider have reviewed or accept responsibility for the adequacy or accuracy of this release.
About Psyched Wellness Ltd.:
Psyched Wellness Ltd. is a Canadian-based health supplements company dedicated to the distribution of mushroom-derived products and associated consumer packaged goods. The Company’s objective is to create premium mushroom-derived products that have the potential to become a leading North American brand in the emerging functional food category. The Company is in the process of developing a line of Amanita muscaria-derived water-based extracts, teas and capsules designed to help with three health objectives: promote stress relief, relaxation and assist with restful sleeping.
Cautionary Statement Regarding Forward Looking Information
This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. These statements relate to future events or future performance. The use of any of the words “could”, “intend”, “expect”, “believe”, “will”, “projected”, “estimated” and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company’s current belief or assumptions as to the outcome and timing of such future events. The forward-looking information and forward- looking statements contained herein include, but are not limited to, statements regarding: the ability of the Company to develop Amanita Muscaria-derived products; the safety of Amanita Muscaria consumption and the safety and purity of any extracts thereof; and (ii) the uses and potential benefits of Amanita Muscaria.
Forward-looking information in this news release are based on certain assumptions and expected future events, namely: the Company’s ability to continue as a going concern; the Company’s ability to continue to develop its mushroom-derived products and associated consumer packaged goods; continued approval of the Company’s activities by the relevant governmental and/or regulatory authorities; and the continued growth of the Company.
These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including but not limited to: the potential inability of the Company to continue as a going concern; risks associated with potential governmental and/or regulatory action with respect to the Company’s operations; competition within the psychedelics market; risks with respect to the safety of Amanita Muscaria consumption and the safety and purity of any extracts thereof; and the risk that there is no potential benefit of Amanita Muscaria consumption.
Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect the Company’s expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.
For further information, please contact:
Tim Regan/Sophia Bashford
KCSA Strategic Communications
t: (978) 505-2478